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Top 4 reasons to choose PDO Partner

Salesforce stands as the leading CRM platform globally, renowned for its unparalleled usability, scalability, and customization tailored to each business’s unique needs. At the heart of its ecosystem lies Salesforce AppExchange, the most extensive marketplace offering a plethora of tools and apps designed to enhance and extend the functionalities of the Salesforce platform. The market for Salesforce AppExchange tools is projected to soar to USD 1,130,828.92 million by 2028, up from USD 41,627.13 million in 2022, reflecting a remarkable CAGR of 73.38 percent. This exponential growth underscores the increasing reliance on tools and apps by Salesforce users worldwide, numbering over 150,000 customers. But who crafts these transformative tools and apps for Salesforce AppExchange? The answer lies with Salesforce Product Development Outsourcers (PDOs).

Salesforce PDOs, whether operating individually or collaboratively, conceive and list purpose-built apps and tools in partnership with Independent Software Vendors (ISVs) and other enterprises. These PDOs play a pivotal role in fostering the success and expansion of ISVs and businesses by transforming their concepts into commercially viable applications. This piece delves into the top four reasons why selecting the right PDO partner is imperative for ensuring the sustainable success of your commercial business app on Salesforce AppExchange.


A Salesforce PDO brings forth profound functional and technical expertise in delivering tailor-made Salesforce solutions and products. Upon engaging with a PDO partner, their team seamlessly integrates with yours, assuming full ownership, responsibility, and accountability of the product development lifecycle, from inception to deployment, training, and ongoing support.


  1. Ongoing Guidance: A reputable PDO extends expert guidance from the initial discovery and analysis phase, assessing the viability of proposed ideas, to collaborating with your teams to delineate the features and functionalities of the envisioned product. This collaborative approach refines your vision, translating it into actionable plans aligned with Salesforce best practices and industry benchmarks. Simultaneously, your Salesforce PDO partner architects the solution and drafts comprehensive documentation, steering the development process from analysis and planning to architectural design and product listing on Salesforce AppExchange.
  2. Accelerated Development: Prior to delving into technical intricacies, a PDO partner seeks your validation of the proposed strategy for integrated product development on Salesforce. Subsequently, your Salesforce PDO partner spearheads the app development, streamlining the development process, upholding stringent quality standards through rigorous testing, and expediting time to market. During this phase, the efficiency and expertise of the PDO partner prove invaluable in curtailing costs, efforts, and timelines associated with product development.
  3. Continuous Innovation and Security Vigilance: A forward-thinking and seasoned Salesforce PDO team enriches your product with cutting-edge features and functionalities, ensuring its sustained competitiveness and relevance in the market through continuous upgrades. Additionally, the PDO partner’s team conducts thorough security assessments regularly to safeguard data in accordance with Salesforce security protocols.
  4. Product Listing and Promotion: An adept Salesforce PDO partner adeptly navigates the intricacies of scaling product capabilities to accommodate increased user loads while ensuring seamless compliance with security standards during the product listing process on Salesforce AppExchange. Thus, adhering to and executing the marketing strategies and guidelines provided by the PDO partner facilitates seamless product listing and enhances visibility on the Salesforce AppExchange Marketplace.

As a trusted Salesforce PDO partner, Dextara has collaborated with esteemed enterprises to #BuildGreat products on Salesforce. Our team of highly skilled and certified Salesforce developers, architects, and consultants prioritizes the quality and performance of the products we deliver to our clients. With years of profound Salesforce expertise, Dextara offers industry-specific solutions centered on customer satisfaction, harnessing the latest technologies and methodologies to deliver innovative, future-proof solutions that drive business growth.

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