4 out of 5 Dutch folks don’t apply sufficient sunscreen

Now that it’s spring once more and the solar is showing extra usually, we’re extra usually fascinated by the dangers of UV rays similar to pores and skin most cancers, pores and skin burns and pores and skin growing older. Analysis* commissioned by Kruidvat exhibits that 9 out of 10 Dutch persons are conscious of those dangers. But not everybody protects themselves properly sufficient towards the solar. Just one in 5 folks say they apply sufficient sunscreen, whereas one third not often or by no means use sunscreen. KWF and Kruidvat are becoming a member of forces to make as many Dutch folks as potential conscious of the significance of fine solar safety.

Forgotten lubrication moments

The analysis exhibits that about half don’t take into account in any respect that it’s smart to make use of sunscreen merchandise on sunny days. Such ‘forgotten lubricating moments’ primarily happen whereas purchasing (57%), sitting on a terrace (45%) or whereas strolling and biking (42%). As well as, six out of ten Dutch folks usually overlook to re-apply after swimming. Greater than a 3rd additionally don’t apply sunscreen on sunny days in autumn or winter. When lubrication is used, we most frequently overlook the soles of the toes (56%), ears (38%) and the again of the knees (36%).

Grains of sand largest annoyance

There are doubts about how a lot sunscreen is required per utility. Virtually half of the Dutch do not know that about seven teaspoons of cream is sensible with each utility. The Dutch who seldom or by no means apply sunscreen give the excuse of looking for shade in good time (43%), discovering it an disagreeable feeling (18%) or that their pores and skin does not want it (27%). And after we rub ourselves in, it does not all the time go with out irritation. The most important annoyances for greater than seven out of ten Dutch persons are the grains of sand that follow your pores and skin and the truth that you can not attain every thing, similar to your again (58%). Seven p.c of the Dutch by no means rub their again because of this.

Gen Z and Millennials extra conscious of well being dangers

About half of the Dutch say they burn rapidly, and that’s not with out dangers. Too lengthy publicity to UVA or UVB radiation causes harm similar to pores and skin growing older and wrinkles and can even trigger pores and skin most cancers in the long term. Figures from the Complete Most cancers Heart of the Netherlands (IKNL) present that the variety of circumstances of pores and skin most cancers is predicted to extend by 40 p.c within the subsequent ten years.

The reason for that is extreme unprotected solar publicity and tanning beds in latest a long time. A constructive improvement is that nearly one in three customers has began utilizing solar safety extra usually in recent times. That is very true for the youthful technology. For instance, virtually 4 in ten younger folks say that they apply sunscreen extra usually than earlier than. As age progresses, this is applicable to fewer folks. Just below 30 p.c of the Dutch over the age of 35 point out that they now shield themselves extra usually towards the solar.

KWF and Kruidvat be part of forces

KWF has been dedicated to offering recommendation on wise sunbathing for years. Linda Sumner, Spokesperson at KWF: “Benefit from the solar, however shield your self properly towards its dangerous radiation. Put on sun-protective clothes, keep away from the solar between midday and three p.m. and apply an excellent sunscreen: each two hours with at the very least issue 30.” KWF and Kruidvat be part of forces to stimulate solar safety. KWF discusses good solar safety throughout sports activities occasions and in purchasing streets. Kruidvat Solait solar safety merchandise are distributed right here. Ideas for accountable sunbathing may also be present in all of Kruidvat’s communications, from retailers to on-line.

The Netherlands divided on effectiveness of ‘sustainable sunscreen’

Solely 12 p.c of the Dutch have sustainability within the prime three of buy motives when buying sunscreen merchandise. Half point out that they don’t discover sustainability essential and one in two customers has doubts concerning the sustainable nature of sunscreen. On the identical time, 57 p.c acknowledge that sunscreens make a adverse contribution to the oceans.

* On-line survey carried out by analysis company iVOX on behalf of Kruidvat in March 2023 amongst 1,000 Dutch folks, consultant by gender, age and diploma.